{"title":"PLVS VLTRA","description":"\u003cp\u003eTres virreinatos y cuatro capitanías generales. Siete instituciones que gobernaron lo que había al otro lado, y que no dejaron escudo propio: casi ninguna llegó a tener armas.\u003c\/p\u003e\u003cp\u003eAsí que cada una se presenta con las de su ciudad principal. Lima presta las suyas al Virreinato del Perú; La Habana, a la Capitanía General de Cuba; Manila, a la de Filipinas. \u003cstrong\u003eEl escudo es de la ciudad. La pieza es de la institución.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eY los nombres son los de entonces. Lima fue \u003cstrong\u003eCiudad de los Reyes\u003c\/strong\u003e, y sus tres coronas son las de los Reyes Magos: los jinetes que salieron a buscarle emplazamiento partieron el día de la Epifanía. Santiago de Chile fue \u003cstrong\u003eSantiago del Nuevo Extremo\u003c\/strong\u003e. La Habana llevaba \u003cstrong\u003eSan Cristóbal\u003c\/strong\u003e delante. Nombres que se usaron, se firmaron, y luego se fueron acortando hasta desaparecer del habla.\u003c\/p\u003e\u003cp\u003eEstán compuestos con la plantilla del \u003cem\u003emerchandising\u003c\/em\u003e universitario americano —el arco arriba, el emblema en medio, la institución abajo, la fecha en los flancos— porque es un formato que cualquiera sabe leer sin que se lo expliquen. Donde Harvard pone UNIVERSITY, aquí va el virreinato.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNinguna aparece como posesión de otra.\u003c\/strong\u003e Cada una entra con sus propias armas, con el nombre que le concedieron y con el año en que nació su institución. Siete iguales.\u003c\/p\u003e\u003cp\u003eCada una se hace en dos lecturas. Una lleva el nombre de época en el arco superior, y entonces el nombre y el escudo cuentan el mismo chiste. La otra lo cambia por \u003cstrong\u003ePLVS VLTRA\u003c\/strong\u003e, la divisa que Carlos V puso entre sus columnas: \u003cem\u003emás allá\u003c\/em\u003e. Que es exactamente de dónde viene todo esto.\u003c\/p\u003e\u003cp\u003eAquí no se pregunta el pasaporte. Se pregunta si reivindicas de dónde vienes.\u003c\/p\u003e","products":[{"product_id":"ciudad-de-los-reyes","title":"Ciudad de los Reyes","description":"\u003cp\u003eTres coronas de oro puestas en triángulo y, encima, una estrella cuyas puntas las rozan. No es una alegoría del poder: son los Reyes Magos, y la estrella es la que los guió.\u003c\/p\u003e\u003cp\u003eLima se llamó Ciudad de los Reyes porque los tres jinetes que Pizarro mandó a buscar emplazamiento partieron el día de la Epifanía. Cuando Carlos V y su madre Juana I le concedieron armas —Real Cédula firmada en Valladolid el 7 de diciembre de 1537—, el escudo acabó diciendo lo mismo que el nombre: campo azul, tres coronas, una estrella, y en la orla \u003cem\u003eHOC SIGNVM VERE REGVM EST\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eLas dos águilas que se miran sostienen una I y una K. 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